Medical Tourism S.E.O and the Impact of Social Marketing
As chief cook and bottle washer at Health Check Costa Rica it is my job to build relationships with providers of all ranges of Medical Tourism services including medical, dental, travel, tour, accommodations, real-estate agencies, airlines, advocate societies, and naturally standards and practice bodies.
This all happens before I will even consider the all significant step of marketing my company on the web. Fortunately for Health Check and lots of my other clients my first love is the research and experimentation that goes into great SEO strategies. In an ever changing landscape it is quite exciting to look at new techniques succeed for myself and my clients, there's no fooling Google; the one thing one can do is outwork them truly. SEO is a workaday task and requires a lot of time and drudge work to truly pay off. This is not to say however that it does not pay to work smart. When I started in SEO related business 15 years back it was quite simple to rank high for certain keywords simply by throwing them in to your keyword meta tag inside you HTML code. Today Google uses a combination (quite secret basically) of strategies to be certain their clientele who are using their search website get the absolute best results that are possible to produce.
Make no mistake Google’s primary client focus is not on those advertisers that pour money into advertising into Google. No their customer is the person entering a search question and it's Google’s goal to give them the best possible search result possible based primarily on their constantly changing and quite ephemeral procedure. This strategy has served them well and becomes quite obvious when one tries to use other search sites and the results customarily suggest what would have happened if Google had just let the bidder prepared to go highest rank the highest in each case. The results are essentially crap and some distance from important. So as a basic hint in regards to what Google is hunting for and therefore we as search engine marketers should strive for is to supply the best darn quality content possible in our given field. This applies not only to the content on our web sites but in addition to whatever articles or syndication strategies we use. I the Google age a backlink to your website is basically a vote of confidence, but this is not a democratic or egalitarian style system. Google counts some votes higher than others. Sites that have gained authority over a period are given more weight than others. Look at it like a job advice.
If you secure a job advice from your neighbor that's great, but if you get one from the president of AT&T then your truly going to open some eyes. How do we identify the back link authority of a given site as it applies to our own? There are a few factors. First and foremost is the site that is linking back related to the idiom of our website? If Yes than within this group one looks at the stats available like Google Page Rank, Domain Age, Back links to the authority site and a few others.
Once more quality is king here. The better the quality as measured by Google of a certain site the more weight their back link will carry. So thanks for sitting through S.E.O 101 from aMedical TourismStand point. We at Health Check Costa Rica are especially adept at helping Medical Travel corporations with their SEO needs. It is our favorite niche as it were and we have made some great steps at gaining attention in this area. One of the things you need to recognise is if you are reading this article then we almost certainly can do this for you as well. Just type Health Check Costa Rica into Google we take up about the first 5 pages anyhow so I'm assured you will find us.
Health Check Costa Rica is an advocate and facilitator for Medical Tourism to Costa Rica. We provide affordable surgery in Costa Rica.