Making the Sale: Enrolling Customers with Heart and Soul

The world is changing at a rapid pace which makes it difficult to keep up with trends and buzz words in the marketplace. The information age has brought amazing opportunities for education and personal growth in all areas of our lives which has led to a paradigm shift in customer purchasing. One of the trends and groups of buzzwords that is at the leading-edge today is the holistic or integrative approach to anything that we do and the buzzwords, mind-body connection, mind-body-spirit, follow your heart, and soul connection. I see this trend expanding as a mass of our population reaches the middle years of life and we pass these ideas down to subsequent generations.