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Until quite recently, personal training was seen as a ‘luxury good’ of the rich and shameless who were simply too bored to exercise by themselves. Lycra clad ‘dollies’ of the male and female variety were invariably sought after for their aesthetic value and for their inane cries of ‘one more rep’ and ‘you can do it’ (under the guise of motivation) and paid very generously for their services as a ‘rent-a-friend’, the ultimate workout accessory! Yet, in the last 5 years, personal training has undergone a real metamorphosis. It has emerged, phoenix like from its uneducated and unskilled beginnings to become one of the most rapidly developing professions of modern times. Today, fitness professionals (the good ones anyway) are as well versed in anatomy and physiology as many of their medical counterparts. Indeed, amongst the highest echelons of the fitness industry are those qualified in rehabilitation, nutrition, psychology, life coaching and a multitude of therapies as well as every manner of strength, conditioning and flexibility programme that the industry has to offer.