For the past few decades there have been organizations that have made it their mission to control human behavior. The war on smoking is an example of this cultural war that is in no danger of being stopped. Consumers, at this point, fully understand the many health risks that are associated with cigarettes, but the public relations campaign continues unabated. If a persona chooses to drink or eat to their hearts content they are in no way as maligned as someone who chooses to smoke. What has made the biggest dent in this behavior has not been the endless information campaigns, but the tax legislation, as well as behavioral restrictions applied to cigarettes themselves. Buying a pack is now considered a luxury expense, but smokers are beginning to realize that there are potential savings to be made with electronic cigarettes and e-liquid.