Amateur and professional video production compared

As part of a marketing team or even as anyone who occasionally uses the Internet, you must have noticed that online videos are pretty big business right now. Companies are increasingly using video to create a buzz about their new products or to promote existing brands, but not all of them are getting it right. Some companies still persist in using amateur-produced videos which can only harm their business in the long run.

Amateur videos are pretty easy to spot; all you have to do is visit public video sharing websites such as YouTube to find thousands of them. Whilst these kinds of videos can be used as part of viral campaigns, or for companies taking a quirkier or more experimental approach to marketing, they are generally not as successful as professionally produced video content. If they are successful, it is mostly down to luck.

Amateur videos can unfortunately make your company look amateur, as well as making a less than favourable first impression on potential customers. Once this first impression is made, it is often very difficult to reverse it. Professionally produced videos, on the other hand, have the opposite effect on audiences. They make your company look more professional and cutting edge, whilst also boosting website traffic and hopefully, sales and revenue.

A further benefit of using video production professionals is that they can help to create a strategy for your video before it is even made. This will help you reach out to and engage your target market in the most effective way possible, whilst also portraying your company ethos in the right way.

Some people believe that professionally created videos are more suited for corporate applications, but this really isn’t the case. Your videos can be as imaginative, creative and innovative as anything else online, only they will be of exceptional quality.

If you want your marketing efforts to be taken seriously, and you want to be 100% sure of creating a positive first impression on customers, the only viable option is to favour professional video production services over amateur efforts.

Andrew North writes on a number of subjects including Video Production services for www.wooshii.co.uk