Web Site Promotion – SEO Or PPC?

The beauty of the Internet to Internet marketers is that millions of people can be accessed from any computer station in the world at a cost of pennies per thousand, if not cheaper. Having said that, there is a lot of competition which makes the fight for a ascent from obscurity not as easy as it may first appear on the face of it.

In the early days of the Internet, there were not so many web sites so merely having one put your firm out in the forefront in its field. However, nowadays, merely having a web site is definitely not enough – every boy and his granny has a web site.

Therefore you need a strategy to make your web site more famous. The two most lucrative strategies are SEO (search engine optimization) and PPC (pay per click).

Most surfers use a search engine to find what they want on the Net and most surfers using this method use Google. Therefore you should be optimizing your site for Google. There are thousands of books and articles written on this topic, but in essence it means refining your web site so that Google is in no doubt whatsoever which keywords you want to rank for.

SEO methods take time and consideration to implement, but once they are in position they are there for ever or until you alter the purpose of your site. For example, if you wanted to begin selling flower pots instead of flowers. SEO is the permanent, but slow-acting tactic to promoting. It is also economical, because you can do it yourself.

Pay per click promoting is faster-acting than SEO, but it is more expensive. With PPC advertising, such as Google’s Adsense / Adwords system, you pay someone (through Google) to host your adverts, but you only pay when someone clicks through to your web site.

In theory this means that you are just paying for people who come to your web site. These visitors are them expected to buy, but the fact is that there are tyre-kickers out there, so you will pay for clicks that do not result in a sale.

Not just that, but the first position in the PPC advertisers’ ranking goes to the highest bidder, so you might be number one in the list today and number six tomorrow. But no one will tell you, you have to stay on top of it.

However, if you get it right and that is not as easy as it appears, results can be practically immediate. There is very little delay – the campaign starts today and so does the selling and the billing. If you get it wrong, you could use up your budget in hours without making a single cent. If you get it correct, you could have sold out the same day.

The truth of the thing is that all web sites should be optimized for the search engines anyway, but you may want to conduct a special campaign at extraordinary times of the year like Christmas. The two forms of promoting are not mutually exclusive.

Owen Jones, the writer of this article, writes on a number of subjects, but is now concerned with Long-Tail Keyword Selection And SEO. If you would like to know more, please visit our web site at PLR Articles