Use Publicity And Marketing To Survive The Recession

Hey, it’s time to get down to work building our businesses as it seems the recession is not going anywhere. It’s time to empower ourselves, build our careers and businesses by kicking our marketing and publicity strategy up a notch! Is it as easy as it sounds? Anyone can add to the power of their influence and persuasion in their marketplace. If you want the edge, pack your professional bio and enhance your reputation by being the quoted or commenting expert in the news, on internet sites, on radio shows and on TV.

Target the media that is visible to your target market place. Right now, competition for new business is fierce so you have to prove you are number 1. The media’s implied endorsement of you as an expert provides you with a tremendous advantage. No one is throwing money away in business, they are investing in outcomes. What can you bring to their profit table? Show up in the media, showcase yourself as an expert and tell them. Your competitors are using publicity, marketing and promotion to get new clients and you can do this too.

Invest in yourself as you are your best investment. Your media placements and publicity successes can be repurposed to your website, promotional materials, publicity initiative, your media bio and lots more. And isn’t it nice to be able to name drop a famous host and famous TV show saying that you were on the show as a guest expert? Of course, and you get to enjoy the tremendous third party endorsement that follows. Yes, media placements are as good as an investment as gold is in tough times. There is a flight to quality and you can be the quality.

The secret to creating a strong presence in your field so get lots of radio interviews, TV interviews, quotes in magazines and newspapers and quotes on the internet news sites. These media opportunity allows you the opportunity to showcase your cutting edge, your ability to out-think and out-perform you competitors. Stay up to date with the news stories you can comment on, stay socially relevant and be sure whenever there is a story in your area of expertise, you are the quoted expert. Yes, it might be time to hire a publicist to help you as consistency is key once you are starting the momentum.

Here’s how it can work for you. Let’s say you wanted to hire someone to help you invest your nest egg. Do you start looking in the yellow pages? No, you ask for referrals and you start to notice the leaders in the investment management firm. One day, you see a financial pro on your cities morning show who looks good, well dresses, good appearance on camera and everything he says seems to resonate with how you feel. Hmmmm. Should you give him a call? Of course, to land on that TV show the expert has to jump through quite a few hoops and pass the media’s scrutiny. He must be good or he would not have been invited on the show. Now, the new business is his to loose. If so much is coming through the door and he can’t get back to you, well then, you have to keep looking but he did get the shot at your business.

Discover more tips on how you can use the media strategy for business publicity please visit Annie Jennings PR. A good business strategy that uses TV appearances, radio appearances, expert quotes in newspapers, magazines and on the internet is essential to experiencing tremendous success in your objectives.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.