Everyone seems to have videos they want to share with everybody online, making the use of video for marketing, promotion, news and PR online a true key strategic component and a key business tool for internet marketer’s who want to communicate effectively about their product profile and benefits within the shortest possible of time.
Internet is full of information and the average attention span of a web user today is measured in seconds. When an individual performs a search on a search engine, they will get thousands of search results; if they go to your website from the results, they will only spend a short time and decide if your website has what they are looking for, and they may take a few more seconds to look at your offer, then off they go to the next search result.
This is your only chance to get the attention of your potential customer, so you need to deliver a targeted message, fast by offering a fast, highly visual way to get their further attention and engage their interest.
Does this mean that you just need to simply put up 10-min video tutorial on your website or just slamming some video contents up on your web pages, you will instantly sell more products or services? If this is how you plan to use video to in the hopes of getting more conversions and sales you will be disappointed with your results.
If you want to use video to market your products you need to know that there are a few rules to follow if you want to succeed in using video for your marketing efforts:
1. Publish Your Video Everywhere
If you decide to use video as a marketing tool, you have to be sure that your video can be seen by the masses. Hence, don’t just keep your video inside your web site borders. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.
2. Keep Your Video Small
Most people will only wait about 7 second for a website to load before clicking away to another site. If you page and video take more than 7 seconds to load, there is a good chance that your potential visitor will click away and not come back to your site. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest of your visitors.
AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get a lot of visitors clicking away from your site because of long loading time of your video file. There for you have to convert your video to a smaller format like SWF.
3. Let Them Know It’s A Video, A Short Video
While many people will already know that the black box on your site is a video box, many people are not as savvy and have no idea what it is, which also means they won’t play it. The best way to let people know it is a video is to simply tell them. Place a text box above the video and ask people to watch your short video below to get more information on your product.
Let your potential customers know that it is a short video. Your visitors are not going to want to watch a half hour video on how you started your company; Stay on track and keep your video as short as possible while keeping it full of pertinent information.
Using video for your internet marketing efforts can greatly increase your sales and conversions, but only if you set everything up correctly. Adding video to your site will give you a step up above your competition.