The Impact of Social Media in Promoting Social Responsibility

We seem to be hearing more about Social Responsibility nowadays. Is it more of an obligation than a voluntary passive or proactive effort to improve the welfare of the society as a whole? Is it strictly limited to businesses, corporations, and such institutions or are individuals a part of its broad spectrum?

The chief principle of social responsibility is that an entity, be it an organization or an individual, ought not to be amoral. It subsequently has an obligation to contribute to the well being of the society. When we encounter the phrase social responsibility what comes to mind are pursuits executed by organizations that directly press forward social goals, such as launching a hunger relief campaign or a drive to advance medical researches. Though Corporate Social Responsibility may be a debatable issue, no one can contest how relevant an impact an individual’s sense of responsibility has on everyone and everything around him. An individual with Personal Sense of Responsibility strives to have a positive influence on others, has this genuine desire to help others, and generally has an eagerness to play a role in the betterment of the society.

Jay Kubassek’s sense of personal responsibility cannot only be seen in the business philosophy of CarbonCopyPRO, a company he co-founded, but also in his philanthropy and the causes he believes in. Unsurprisingly, Jay employs one of his philosophies in life, to change the process or system in order to elicit definite results, to his lofty endeavors. Jay Kubassek’s website was launched to create awareness and consciousness about the causes that he holds close to his heart. He has made contributions and has continually supported the American Red Cross, The gentlemen’s Fund, charity: water, Mount Sinai, Learning Leaders, and many others. Jay Kubassek’s website features these charitable institutions and provides links for you to know more about them and make contributions. The sense of Corporate Social Responsibility is not lost in CarbonCopyPRO. The company launched a drive in aiding Haiti’s Relief Effort.

Jay himself has recognized the power the web and social media creates to connect and serve a cause. In his blog, Jay wrote, “Social Media, as a platform and communication phenomenon, has fundamentally brought change to the philanthropic process and landscape in ways still far from reaching their true potential. Moreover, it’s shown just how powerful a global community of like-minded people can be when gathered around a worthy cause.” Jay also recounted how Twitter created awareness, provided a way to help relief effort, and painted a more precise picture of the destruction that resulted from the earthquake in Haiti in 2010. Altruistic organizations are now harnessing the power and scope of social media to promote their cause. Social media has in turn radically changed how the system of charities works. The institutions’ visibility and interactivity has been improved by these media.

Jay believes that we should fulfill our social responsibilities in a heartfelt manner. We shouldn’t involve ourselves in causes and campaigns for our own advantage, to raise our reputations, and put us in a good light. We, as a global community, can produce a significant change on the lives of the needy.

Jay Kubassek is not just one of the best marketers in the world. All throughout these years, he has supported many charitable institutions. Through Jay Kubassek’s Website you can find the links of these institutions close to his heart. Jay uses the power of social media in order to connect and serve a cause.