So You Want To Be A Copy-Writer

Possibly you’ve got a man crush on Don Draper from Mad Men. Or you are head more than heels with Peggy and just want to BE her (even though you’d rather dress like Joan). Maybe you make up headlines and slogans inside your spare time, trying to outdo the pros.

Somewhere, somehow, the copy-writing bug bit you. Can you come to be a skilled copywriter? Confident. But it is not all three-martini lunches and high-flying meetings. Copywriters can make leading dollar, but that is for the reason that it takes some major skills.

copy-writing is harder than it looks. Affordable on-line content writers flood web forums with promises of 500 words for five dollars – and comparable cut-throat rates. A 500-word sales letter by a top excellent copywriter could easily be invoiced for thousands of dollars. They can charge these high rates since their perform sells!

In an agency, copywriters delight in top-of-the-heap salaries, frequently earning about twice as much as the graphic designers. Look at the names of all the big advertising corporations. Much more frequently than not, they bear the name of a copywriter. Leo Burnett. David Ogilvy. Charles . Bill Bernbach (he’s the B in DDB).

How Do You Grow to be a Copywriter? A lot of copywriters enter the field using a degree in a relevant area including Advertising or Marketing. They could perform as a freelance copywriter or hold a full-time position in an agency, progressing from Junior Copywriter to Senior Copywriter and further up the corporate ladder to positions which include Creative Director. In case you don’t already have formal training in copy-writing through a specialized university degree, there are still a lot of other places to understand the tricks of the trade. Sign up for an on-line course, purchase some classic copy-writing books or surf the web for free copy-writing ideas. Jump in and begin honing your skills today.

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