Schooling to Become a Certified Personal Trainer

Recent downturns in the financial markets and economy can make even the most confident personal trainers apprehensive about their businesses. If you are a personal trainer and are concerned about surviving (let alone thriving!) in a tough economy, take heart. There are several no-cost steps you can take to helping your business grow even during tough times.
When times are perceived as being tough, the fear for personal trainers is that clients will cut back on the number of appointments they schedule or even cut out personal training services altogether. Trainers fear that their clients will see personal training as a “luxury” or “unnecessary” expense when compared to mandatory expenses like housing, food, electricity, gas, and medicines.
Here are some free suggestions which you can start using tonight to help you sustain (or even grow) your personal training Mosman training business during these times:

1) The FIRST thing to do is make sure that you keep your mind focused! If you listen to the nightly news hype and others around you who have a “victim” mentality, then you risk believing that you cannot achieve success. Instead, focus on your goals which include making the same amount or more money while providing your clients with excellent service. Keeping focused on your goals makes each action much easier for you.

The design element of your website should also be taken into consideration and even if you don’t have a lot of money to hand, a free service website with a tacky design just would not do. Setting up a website would only cost you $10 per year for a domain name and you can find a place to host the website for a low price each month. You can also find a host of pre-made templates that are very professionally done and would cost you less than $300 to install and set up. Next you need to come up with a plan on getting the best search optimization possible so that clients searching for fitness ideas can get to your website first instead of being redirected to your competitors.

3) If your clients are fearful of spending extra money during tough economic times, then show them how training with you actually will save them money. For example, if they train with you and cut back on cigarettes, alcohol, diet sodas, unhealthy meals at expensive restaurants, and not having to buy the latest weight loss gadget sold on an infomercial then you can save them lots of money during the year. In addition, show them that all of the savings are with “post-tax” dollars; this means that if they calculate their savings in “pre-tax” dollars then they will be giving themselves a “salary raise” of several hundreds, or even thousands, of dollars! Most clients do not realize that paying for personal training services actually can save them money in the upcoming 12 months.

The website should also have your contact information, specifically an email address and telephone number. To generate more interest, you can offer a free fitness eBook to the online visitors who provide you with their email address. eBooks are inexpensive and may only cost you one dollar depending where you shop online. By getting the email addresses, you are opening up a whole new client base for yourself. These are the people that you marketing your weekly fitness promotions too and it won’t hurt if you threw in a few freebies from time to time. While you await the success of your website, you can also look into purchasing leads for your business. Real time personal training leads are best since they are not only unique but they are leads that have been generated mere seconds before you have applied for them. Do shop around for the best prices. Chris McCombs offers a health club marketing newsletter. At one time Chris was 143 pounds overweight at which point he looked in the mirror and decided to do something about it. Chris lost the weight and started his own fitness business which teaches skills that can be used for fitness trainer email marketing.

Learn more about Personal Training Mosman.

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