Personal Training Mosman: Top Personal Trainer Marketing Tip That Attracts Clients Fast

As a personal trainer, you already know that you can’t get anywhere without taking the bull by the horns. You can’t build a better body through wishful thinking; you have to lift those dumbbells all by yourself. The same goes for your business. All your fitness expertise amounts to nothing if you don’t let people know about it. If you want amazing success, you need amazing marketing. Focus your expertise. You’re not Superman; it’s impossible to be a master at everything and remain either sane or effective. Accepting anyone and everyone who comes to your door sounds heroic, but in the end, it’s self-defeating: “good intentions” can’t make up for the brutal truth that you have neither the capacity nor the expertise to tend to everyone’s needs. You’ll be a mediocre trainer for the masses, instead of a masterful trainer for the few. Picking a niche is the only way you can become a top fitness professional. If you narrow down your prospects to the elderly, for instance, you can focus specifically on the services a senior citizen would want. Osteoporosis prevention through weight training? Check. Gentle yoga for flexibility? Check. Weight loss and heart-healthy nutrition to combat disease? Huge check.

Once you’ve honed your focus, you can explore the depths of your niche, expanding your reputation and your client base as you go. The best things in life are free – and the same goes for marketing. Some personal trainers drain their bank accounts chasing cold leads and hunting for prospects, thinking the more money they pour into marketing, the greater their returns will be. This is what they call the sunk cost fallacy – “throwing good money after bad” – and it will send you to the poorhouse. There’s nothing heroic about willingly riding a sinking ship to the bottom. And if you don’t want your business to become synonymous with the Titanic (i.e. a huge, ill-fated investment), you’ll take heed of the power of low- to no-cost marketing options. In fact, free strategies – such as word-of-mouth referrals and Craigslist ads – are known to drive more prospects to your door than radio commercials, newspaper advertisements, and other expensive means of promoting yourself.

You need to be recognized among social circles for your fitness training services in order to advertise your products. You need to communicate with people and build up on your contacts. This will, in turn, help people to familiarize themselves with your fitness training services and your services can turn into a name which they can trust. As you talk about personal trainer Mosman
to others, more and more people will come to know about it. These people will, in turn, spread it to more people. Thus your business will be advertised by word of mouth. Thus personal training advertising done in this way will enable your business to gain considerable amount of money.

Use special offers to bring in long-term business. Some professional trainers are afraid of offering discounts, free services, and special rates because these seem like surefire ways to lose money. This is true, as far as immediate income is concerned. But if you give a free training session to a prospect who ends up sticking with you for five years, how many times will you regain that initial loss? I’ll let you do the math. When it comes to marketing, never lose sight of the big picture. A client who pays for a month of discount sessions is worth far more than a client who pays pays for a single full-price session and then vanishes. Lifelong clients are also likely to come back to you for other services. Never underestimate the power of freebies to bring in business.

If you are not communicating with people face to face, you can take the help of various kinds of media to convey your message to the public. The message should not only inform them of your services but also of what they would gain if they get you as their fitness trainer. These were the various ways of personal training advertising. The bottom line is, if your services are really good, then in no time will your business expand by word of mouth. You might even not have to spend dollars on advertising after that stage is reached.

Learn more about personal trainer Mosman and about getting great fitness help.