Personal Training Mosman: Some Useful Personal Trainer Marketing Ideas

Using referrals is the fastest and easiest way to build your personal training client base and make you more money. There are many different ways that you can approach this and different techniques that you can use to maximize the number of referrals that you get, therefore growing your business. I would like to talk about some of the most successful ones that i have seen used by personal trainers that i have worked with over the last 12 years. Some of these ideas are adapted from health clubs and gyms that i have worked for as sales and marketing manager and had success with in the past. The great thing about referral campaigns is that they are low cost, and usually brings you hot, qualified leads which convert to sales (new PT clients) at a high rate.

If you are not sure about how you are supposed to go about it, the ensuing tips may come handy to you. These are only some of the things that you need to keep in mind when you think of personal trainer marketing ideas. Since personal fitness training is a broad business field, you need to narrow down on the services that you are willing to offer. This will also help you determine your target customers. You can then design your publicity policy accordingly. If you are aware of the section of customers that you want to cater to, it makes your marketing specified, focused and hence more effective.

Ask them at the end of a session if they have thought of anyone yet who would like to benefit from a free consultation. If you are doing bootcamps or group PT you can offer a free space on the bootcamp to someone or a couple of people and actually get them to pay you in referrals. If they keep recommending people to the bootcamp they continue to get their space for free. This works really well with people like hairdressers who see lots of different clients each day and can refer them to your bootcamp and tell their clients how good it is. That’s the key to a great referral campaign – you want to get as many walking, talking, ‘human-advertisements’ constantly promoting your PT sessions or bootcamps to everyone they know. So offer some free spaces in return for paying referrals. You can get really clever and pre-qualify the people that you are offering the free spaces to. Say to the person, “Hey, I am looking for just 2 people to have a free space on my weekly fitness bootcamp, i usually charge a session. I need 2 people who know loads of people are really keen to improve their fitness”

Interactive videos can be another of the most effectual personal trainer market ideas. This will enable your customers to come to know you better and will put them in a better position to have faith in you and your services. With the advent of new technology making and recording your videos is no big deal nowadays. It also gives you the opportunity to highlight the specialties you are bringing to the table.

Welcome letters can be sent to all your new clients the day after they sign up with you, again emphasizing that you need their help to grow your business and offering them some sort of incentive for referring people to you. Maybe they get their next month’s PT half price for every person they refer to you that signs up. A gift card works really well too. Get some gift cards, the ones with a magnetic strip always work well, and have them printed with your logo on and give them a value. For example it might be for two weeks of free bootcamp worth 60 when they sign up with you. Hand them out to your clients at the end of a session, tell them they can give them to a friend, and if they want anymore to come and ask you. You can reuse the cards as they come back in.

Learn more about personal trainer Mosman and about getting great fitness help.

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