Personal Trainers – How to Use a Fitness Blog to Attract a New Client

Personal trainers are an integral part of fitness centers and health clubs. Whether privately owned or corporate managed gym, a fitness trainer is very important person, who not only instructs you on the right kind of exercises to undertake, but also, supports you in every step of your training. As such, it becomes very important that you ascertain that your fitness trainer has all the right attributes before you join any of the fitness centers or choose to hire one on a personal basis.

Additional clients, without question, are the most important part of running any growing business. And any tool that can help you attract these new prospects is one that you can’t afford to ignore. This is why it’s important to start and operate a fitness website. If done correctly, a web page can help you boost your personal training business.

A fitness club should integrate personal trainers into the system-so that they know the protocols and procedures of the facility. These include: program design, specific exercise instruction, nutritional advice and other fitness-related questions. It takes more than just knowing how to use the equipment to be successful with fitness clients. Personal trainers are called personal trainers for a reason after all!
Give your personal trainers incentives to stay and thrive. The fitness club owner must put in a place a system to retain high quality and successful personal trainers. After spending time and money to train its personal trainers, the fitness club’s management needs to think about incentives to get them to be happy and stay. One incentive program that we have found to be successful is to award paid vacations based on the total hours the personal trainer bills over an year period. This is beneficial to the personal trainers and its good for the fitness facility’s bottom line. Year-end bonuses based on total volume and earnings for the previous year are also an effective way to reward good work. The percentage used to calculate the bonus may vary based on longevity and production. Both programs give trainers reasons to work harder and take those extra hours.

Client incentives also have a place since they serve to motivate the trainers. I prefer a Client of the Month program, in which a trainer will nominate a client and set specific goals for a three-month period. After documenting progress, the trainer will present their client to the rest of the staff and plead their case why that client should win. A Weight Loss Challenge is based on the same idea. Participating clients win prizes, and trainers often take pride in the results.
Design a unique fitness program for each client. Some clubs and trainers cut corners on personal training. I have seen many a health-club trainer review a client’s goals, current fitness level and nutrition, just to set up the same generic workout regimen that was given to the previous client. I know a woman in her 40’s who was doing the same weight lifting program as a 29-year-old professional cyclist trying to make the Olympic team.

#3 – Make Your Blog Presentable-Finally, be certain that your blog is carefully written. This doesn’t mean that you have to hire a professional writer to ghostwrite your blog posts. You want to make sure, though, that your blog isn’t filled with misspellings, typos or incorrect punctuation. You may not believe that these grammatical errors matter, but the guests to your site might. It’s impossible not to read a blog post marked with misspellings without believing that the business owner behind it is unprofessional. A blog dotted with professional, error-free copy showcases a business in its brightest possible light. As a fitness center entrepreneur striving to grow a client base, this is the impression that you want to give. Personal trainers should always consider their options carefully before they create a blog focused on their personal training career. That’s because it’s not easy to build and maintain a successful site that actually brings business to you. If you lack this time, you might come up with an alternative way to attract new clients to your personal training business. Running a successful blog isn’t always a simple task. It does take some work. But if you follow these three tips on using a fitness blog to gain new clients, this effort will result in significant new business. Casey Kaldal is a leading expert in helping Personal Trainers build their business, attract more customers, and earn more money in less time. He has one of the leading fitness marketing blogs dedicated to the success of Personal Trainers looking to improve their skills and knowledge.

Learn more about Personal Training Mosman.

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