Making your video go viral

Viral videos are those videos that get passed on and shared to the point where they become nationally or even globally popular.

In recent years, the potential of viral videos has really exploded, with the rising popularity of social networking sites and video sharing sites making it easier for people to pass videos on. But while there is no guarantee that you can ever make a video production a viral hit, there are some things that you can do to increase the chances of a video becoming viral.

One of the most important things to do, when producing a video that you want to go viral, is to think of a trigger. This refers to the aspect of the video that makes someone pass it on. Very often, this is a joke, but it could also be a shock. You need to make sure that this trigger is really good though; making it really funny or really shocking is what gives people the urge to pass a video on. Video production companies specialise in this and can work with you or advise you as to the types of triggers that are successful.

Another important key to getting your video to go viral is to make sure that it is easily shared. Make sure that the video can easily be posted on Twitter and other networking sites and ensure that it can be downloaded and shortened too.

Before you start creating your video, you need to also consider the timing of it. People are much more likely to pass the video on if it relates to an event or news story of the time. You could even link it to an annual event.

There is so much potential when it comes to video production and with a bit of planning, you could soon have a viral video on your hands.

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