A Tale of Two Cities, the most printed original English book, starts with the following words, “It was the best of times, it was the worst of times; it was the age of wisdom, it was the age of foolishness; it was the epoch of belief, it was the epoch of incredulity; it was the season of Light, it was the season of Darkness; it was the spring of hope, it was the winter of despair; we had everything before us, we had nothing before us; we were all going directly to Heaven, we were all going the other way.”
Your left brain works with logic, words, parts and specifics, analysis of situations in detail, and sequential thinking. The left brain interestingly enough has a sense of time and a sense of your goals correlated with your position in relation to those goals. Talk about a finely tuned instrument. The left brain also governs/runs the right side of your body.
It is a well-known fact that if we ask twenty persons to describe an incident that just happened, we’ll get twenty different versions of the same incidence. The reason for that is that our reality is highly skewed by our internal bank of references.
That personal bank of references is composed of an amalgamate of all the experiences that we’ve had in the past. It’s a composite of the deductions that we unconsciously reached following every new experience that we’ve had.Some of these deductions may be quite accurate while others might be so fanciful as to make the angels cry. Yet, it is from that bank of reference and all those past conclusions that we view our world and everything in it.
For hundreds of years the field of psychology tried to find a way to change emotions and behavior. The methods devised made great theories, but never really resulted in much change. Some of the theories made a lot of sense, but practice didn’t seem to yield any results. The advocates of different psychological theories over the past hundred years spent more time arguing over theories than trying to find something that really worked. It took up until the late 1970s before a model that was actually useful and practical was devised.
Throughout our lives we have fought with our emotions and struggled to change habits and behaviours with little or no success. We have been attempting to change the symptom of some cause without getting to the source. Trying to change with willpower alone is like trying to weed a garden without getting at the roots and wondering why the weeds keep growing back. We wonder why change is so difficult, but it’s not that change is difficult, it’s that we’ve been going about it the wrong way. Trying to shovel the snow of your driveway with a rake isn’t going to work very well, so why not trying something else? To change emotions and behaviours we need to step behind the scenes and peek into our internal experience to see what is going on behind our emotions and behaviours. We need to look beyond the surface and find the source.
If there is any doubt about the veracity of that theory, we only have to look at the way that most extremists of the Christian and Muslim worlds see each others to understand that it is sadly so. Fundamental beliefs have the power to so hopelessly distort reality that it becomes unrecognizable.
You now know the brain is divided into two hemispheres and that each specializes in different functions, processes different kinds of information and deals with different problems. Left works with logic and analysis, the right with emotions and imagination.Let’s put that into perspective when thinking about customers.
And here is why you want to know what they do for a living. A manager would be a left brain person (appeal to his/her logic and love of analysis). A leader would be right brain (appeal to his/her emotions and imagination). A producer – that would depend on the kind of work done. If the work done is verbal, logical, and analytical – that is left brain. If the work is intuitive, emotional, and creative – that is right brain. Can you be a combination? Yes, but usually one is more predominant that the other.