Impress Clients With Letterpress Business Cards

Letterpress business cards are an exciting way to present any business. It is an old idea used in a new way. They demonstrate that the user thinks out of the box for themselves and will do the same for their customers. People take notice of a card using the letterpress method.

To communicate what a business does or to make appoints, everyone and everyplace utilizes a card. We are inundated with them. A pressed card is different from all the others and will make any professional stand out because of the appearance and the way these cards feel. When presented with one, people stop to take notice and will keep them. They will also show them to other business contacts. You will gain referrals and build your client base by using them.

The method used in making them goes back as far as the fifteenth century when Johannes Gutenberg invented the first printing press. Instead of using manual labor to screw a metal plate on top of paper and inked letter blocks, automation is currently used. In modern times, various degrees of pressure is applied to achieve the image and color quality on the card. However, metal plates are still most often used for a crisper, higher quality printing.

Computers are utilized when creating the design and logo for a printing. Expertise comes into play with the carving and etching of the plates. Also a pressman hand feeds each sheet into the press to ensure quality is maintained. Time consuming and will cost more than the more common process of printing, but the outcome is unequaled. The bottom line is the amount of new and repeat clientele will outweigh the price of printing.

Materials used for the cards are limited only by the imagination. Visualize presenting your business with a material and shape specific to what you do. This will keep you ahead of the competition. For instance, a furniture maker or store could use balsa wood to have their information printed on, wine purveyors could use cork in the shape of a bottle or grapes to present their information, the possibilities for commercial use is endless.

Quality is the message projected with these cards. Colors or just black ink can be used when printing. However, sometimes the simple elegance of the impression formed on the medium is enough to communicate the value placed on your services and the ability to bring that value to your customers. The sophistication and sensory pleasure they provide will not be found in the common place cards being distributed.

Success is the image they give off. The effect produced will be more calls and more exposure due to being shared for its freshness and imagination. These will not be forgotten or stuffed into a box with the others soon to be forgotten.

In today’s market place where there are many cards representing business, letterpress business cards are considered a novelty and not likely to be thrown away. Remember the last time you were given one? Even as a professional business person did you look it over and feel the impressions. It brings out the child in many people making it a memorable way to present your business.

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