How Attract More Sales With A Viral E-book

Are you aware of the idea of viral marketing? Viral advertising is a way of persuading other surfers to pass your web site’s URL or address around the Internet for you. It is a similar concept to the old fashioned chain letter, but not really the same.

The trick is to write something so interesting to so many people that people who read it will send it on to their friends and family. And your contact details are tagged on the end of it.

Viral marketing can show your contact details to thousands, hundreds of thousands or even millions of surfers in a very short time and for no financial outlay. It is one of the most effective types of marketing known to the Internet Marketer.

There are two principal ways of starting the viral marketing snowball rolling down hill. The fastest way is to find or write a very funny joke, attach your contact details to the bottom of it and send it to your friends and family. They will pass it on and the snowball is off. The only problem with this approach is that the message is not targeted.

In other words if you are selling insurance you want to have your contact details in front of people over the age of 18, but you have no control over who reads your joke. Half of the surfers reading it may be children who do not have a credit card or require insurance anyway.

If you want to reach a targeted audience, then you need to put a bit more effort into your campaign, but not that much more. This approach involves composing an ebook on the benefits of insurance and sending that to your friends and family. They will pass it to their friends, if it is interesting enough, but no-one would send it to kids, would they?

Hey presto, thousands of adults who almost certainly have a credit card and require insurance of some sort have your useful information on insurance and your contact details. This approach works for most concepts. Do you have web site on the Internet game ‘Halo’?

Fine, write about Halo mods (modifications) and send that out. Very few kids would pass that on to adults, but they might ask their parents to buy them Halo for Christmas. Viral marketing is free and other surfers do your promoting for you. The ‘only’ thing that you have to do is compose an ebook (or report) that is interesting enough for people to want to pass on.

There are a few of interesting variations to this simple ebook. You could fill it full of associate links to products. If someone buys anything after clicking on one of your links, you will earn a commission. If they join the same scheme from your link, you will earn a commission off all of their sales too.

In the same vein, you could allow people passing the book on to join your sales structure (downline) and rebrand the book as if it were their own. This gives all the Internet Marketers who see it a better reason for passing it on and you still earn a proportion of their sales. You could soon have thousands of marketers in your downline earning you commission.

Owen Jones, the author of this piece, writes on a number of topics, but is now involved with sales force automation software. If you would to know more, please visit our web site at Sales Force Tools