Ensuring Success In The Fundraising Auction When Guests Are Gen X Or Gen Y
At your auction fundraiser, who gives you the biggest money? If you are one like the other many groups, probably your largest donors are likely 46 years old plus. They are considered at least Baby Boomers, although most may be older. Most successful auctions Red Apple Auctions conducts are usually filled with 45+ year old gala attendees that would have big buck.
If you or perhaps your organization is searching for a Fund Raising Auctioneer, then here are seven important tips to help you select the best Auctioneer that can make you lots of money.
Born between 1965-1980 are the Gen X
When considering those who will give, then 32% give less than $100
37% of them would give between $100 and $500
The usual average to top charity: $272
Gen Y usually is born between 1981 to 1991
There are 54% who give, with that percent, most of them , about 58% are giving less than $100
And 28% of those who will give are most likely to give between $100 and $500.
The amount to top charity is $161average
With this information you have, you must fill in the event with low-valued items since Gen X and Gen Y can give an average of $161 to $272. And even a lot of it.
Yes indeed these people will buy since the majority of them are giving to multiple charities already, just consider the value of the thing being sold. Like if you sell a $4000 condo, then surely that can never be. (This can be if the condo will sleep 10 comfortably and you’ve advertised in advance. This can basically give time to your Gen Ys and Gen Xers to pool their cash and buy it together.)
Before you package items in the silent auction, make sure you have done your evaluation of the situation.
The price point must be within reason and see to it that you don’t build enormous baskets worth $900 when Gen X and Gen Y are filling your silent auction room. Keep the price points lower and offer more items.
When you have your cash appeal/ Fund a Need, always consider dropping off with the levels.
You must have offered lower levels of giving at the $50, $25, or even $10 point. Well it is a better option to have only a little cash and be able to capture that donor’s address for your records. That $10 donor could develop into a much bigger donor ten years later when you just strive hard and keep on marketing him with you passionate stories.
Well that is all about it. Do not take for granted the information you had about your Gen Xs and Gen Ys and you’ll have a great auction, regardless of the age of your younger attendees.
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