Advertising Your Memory Foam Mattress Business
The memory foam mattress has scarcely had a meteoric rise in popularity historically. Memory foam itself was developed in 1966 by an off-shoot of NASA and it was first turned into commercial products in the Seventies.
The first use it was put to was mattresses, pillows, cushions and chair padding, although the only item that was available to the general public back then was the memory foam orthopaedic mattress.
However, it was so costly that only institutions such as hospitals could afford them. Now, forty years on, memory foam is a great deal cheaper and memory foam mattresses can be purchased by anybody who wants one for a few hundred dollars.
Memory foam mattresses are very popular and their popularity is growing every day, which opens up the opportunity to sell these space age mattresses. This could be a very good time to begin a memory foam mattress business, particularly if you have lost your career in the recession or feel that you are in danger of losing it.
There is absolutely no doubt that the public is interested in memory foam products, but they are especially interested in memory foam mattresses, toppers, cushions, pillows and pads. If you accept that this is true then the next step is to advertise your business, assuming that you do not want to carry stock and that you will have the items drop-shipped by a supplier straight from their warehouse.
The important things about memory foam products are: it reduces pressure on the joints, back and skin because it increases the surface area of your body that it supports and that it is air-conditioned – that is it conforms to the ambient temperature of the room it is used in more faithfully than other mattresses because of its cell structure.
Hopefully, you can get these particulars from your supplier so that you can write successful adverts, classifieds or commercials for the memory foam products that you want to sell. It is important to get sight of the manufacturer’s specifications and advertising, before you compose your own ads.
Read, study, learn and inwardly digest this information from the manufacturers before you do anything else, so that you can speak and write knowledgeably on it. Purchase a mattress or topper claiming your discount so that you have first-hand familiarity with memory foam.
Memory foam is still new or unknown to many people, so you could provide the local press with a 300-500 word piece for inclusion in their paper, if they forward all inquiries to you.
You could also compose a press release about your new business. You could have 10,000 B4 fliers printed and pay the newspaper deliverer to include one flier in each newspaper.
Get yourself some business cards and hand them out at every occasion. No more passing on your phone number on a bit of paper and leave one on every pub or restaurant table you sit at. Leave one as a book-marker in each library book you read.
Classified ads are a good source of inquiries, but you will need a campaign of seven or eight weeks to get good results
Produce a web site for your product and advertise the web site rather that the product over the web and do not forget to include your web site address on your business card and fliers.
Owen Jones, the author of this piece, writes on a number of topics, but is now involved with the Visco Elastic Mattress. If you would like to know more, please visit our website at Egg Crate Mattress Pad For Sale.