A Personal Trainer’s Guide to Recession Proofing Your Fitness Business

Marketing a fitness and personal training business is one of the biggest challenges that many fitness professionals and trainers face. Most have very little experience and training and marketing and end up winging the process. This can be unfortunate because fitness marketing and personal training marketing are 2 of the most important aspects to building a successful business. Most trainers and fitness professionals work very hard and push themselves to get new clients but in most cases are putting their energies and efforts in the wrong places. Education and training in fitness are important aspects of building a successful business but education in fitness marketing is equally important.

You will find that there are generic marketing plans available online for fitness studios. These do work, but finding the time to follow through with them has to be made. Fitness professionalspersonal training Mosman only make money when they train people; however marketing has to be taken care of in order to generate more income in the form of new clients. A consistent marketing plane will enable you to attract more clients.

A marketing plan is like a roadmap to success. Without a marketing plan it is difficult to have direction, a vision and a focus. One great resource for developing business and marketing plans is the SBA (Small Business Administration). The SBA has offices all over the county and in most cases offers free consulting, workshops, and resources. A fitness marketing plan should have a few major components and the first is an outline of the marketing techniques or strategies that the personal trainer is using. Most Personal training businesses only incorporate one or two marketing strategies and rarely review, revise and update these strategies. One or Two personal training marketing strategies is typically not enough to create an effective flow of potential clients.

Pricing structure is also very important, it has to be kept at an industry average that is compliant with your budget requirements. One good way to formulate a pricing structure is to take a look at what your competitors charge. In this way you will determine a price which is competitive, while still allowing you to operate at a profit. Monitoring costs in line with changing market trends also has to be taken into consideration, these changes do affect your bottom line. A promotional strategy should be developed that will get information out to the public regarding the services you offer. The media you make use of to do this has to also fall in line with your budget constraints. Businesses make use of various different media such as flyers, business cards, t-shirts and other promotional items, as well as advertising media such as radio, newspapers and television. All of the advertising media you use must include the location of the studio, what services it offers and at what price.

Once you have come up with a few fitness marketing strategies the next step is to write them down into a personal training marketing plan. Simply write down how you plan to use each strategy, what resources will be involved, when it will happen, and what goes you hope to achieve. Just writing these things down can make a huge difference and actually reading the plan on a regular basis and revising the fitness marketing plan can go a long way to accomplishing the goals. Now is not the time to sit back and wait for clients to come to you. Putting your self out there and marketing and promoting your fitness and personal training business is one of the best ways to have fun with your business and to secure long term success. Much of this is changing habits and although it may not be easy it will be very satisfying.

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