Why Charitable Giving Is Important To Businesses


Donating a portion of your time or income to a charity that is dear to your heart is always an excellent idea. Not only are you helping others, it makes you feel good and sets an example for others to follow. However, when it is just one person giving, the benefits are worthy but small.

Take that one person and add hundreds or perhaps even thousands more helping out and donating to a well-designed corporate social responsibility (CSR) program, and you will see a tremendous impact. If that charitable program continues for weeks, months and years, the impact is even larger. Not only will the charity enjoy the benefits, but the company itself will experience many external and internal benefits as well.

Once you have set up a social responsibility program within your company and begin taking part in or organizing fund-raising events, you will quickly see a positive effect. Charities rely on the help of media professionals and social media to help spread the word about their programs and big events. Because you are supporting the charity, your company will be mentioned in all of these press releases, social media bursts and also in media coverage of events. This immediately creates a good impression within the community.

While it is less tangible than PR or social media coverage, there is also no denying the fact that many consumers make buying decisions based as much on how they feel about a company as on how they feel about a product. All of the above leads eventually to greater profit as positive public perception and social media sentiment influences branding, and eventually, purchasing.

While corporate giving helps others and creates a positive brand image, there are also plenty of internal benefits to be had. Employees tend to be more engaged in their daily tasks if they work for a company that gives back. Corporate social responsibility programs have been shown to boost the productivity of employees, and employees also typically enjoy working for companies that demonstrate that they are committed to giving back. People have more pride in their employer, as well, and morale definitely increases especially when executives also take part in these charitable programs and events.

When you get everyone in the company involved in the CSR plan, the level of teamwork within the company also increases. People are more positive about working together for daily assignments and tasks when they have all worked together in a positive way to help others in the community. The benefits are even greater when managers and executives work alongside all other employees doing charity work. This type of positive interaction will have a definite effect back in the workplace.

Sebastian Troup enjoys writing about philantrophic solutions for businesses and non profit organizations. For more details about company charitable giving campaigns, or to know how to set up regular corporate donations to charity, please visit the Truist.com site today.