How To Build A Tribe

Many business school programs fall short in teaching leadership. Leadership is among the most important skills you can have. Leaders set direction. Leaders change the way we think. Leaders change the world. Today’s discussion is about 3 leaders and the way they changed (are changing) the world. These leaders are very different from one another. But they share a common thread that has made their leadership journeys truly special.

Besides having impressive resumes, what do these 3 leaders have in common? They built tribes. Tribes are groups of people united with a common vision. They challenge the status quo and how people think. Tribes change the world. Seth Godin, author of the best-selling book Tribes: We Need You to Lead Us offers this definition: “A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.” Jesus, Coach K, and Jimmy Buffett connected people to a vision. They built tribes.

Besides having impressive resumes, what do these three leaders have in common? They built tribes. Tribes are groups of people united with a common purpose. They challenge authority and how people think. Tribes change the world. Author Seth Godin, author of the best-selling book Tribes: We Need You to Lead Us offers this definition: “A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.” Jesus, Coach K, and Jimmy Buffett connected people to an idea. They built tribes.

Jesus is the founding father of Christianity, a religion practiced by more than 2.2 billion people today. Every Sunday, people congregate in churches around the world to worship and spread the message he preached more than 2000 years ago. Jesus built his tribe one at a time, from Galilee to Jerusalem, speaking to anyone who would listen to him. He challenged authority and spread hope through the land. He gave something to believe in, gave them faith, and thus built the largest tribe ever.

Jesus is the founding father of Christianity, a religion practiced by over 2.2 billion people today. Every Sunday, people congregate in churches around the world to worship and spread the message he preached over 2000 years ago. Jesus built his tribe one by one, from Galilee to Jerusalem, preaching to anyone who would listen. He challenged authority and spread hope throughout the land. He gave people something to believe in, gave them faith, and thus built the biggest tribe in history.

Jimmy Buffett united his tribe under the concept of “island escapism.” He created “Margaritaville,” a place for his listeners to escape the hardships of everyday life. His tribe, “the Parrotheads,” comes together at his live performances to indulge in and celebrate the island lifestyle. Typical attire for a Parrothead includes a Hawaiian shirt, “board shorts”, and flip-flops for men or a grass skirt and coconut bra for ladies. Buffett built his tribe through his catchy tunes and magnetic personality. His idea has helped him sell over 20 million albums, sell out concert venues, and form the Parrothead tribe.

Best of luck on your leadership journey. You will do awesome.

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