We every one have skills, whether they be work-related skills like construction or welding; or managerial skills like working in or running an office; or sales or public relations skills like working in a shop or the front desk of an office. There are also other skills or experiences like parenting or having learned how to cope with a serious illness, whether it be your own or someone else’s.
Everybody has experiences that are either shared or unique. Like growing up – if you look, you will be able to find both universal common experiences and also (quite) unique individual life experiences. The key is unravelling all of these experiences and working out what people would be interested in reading (or paying to read).
So, if you would like to publish a book or, to a lesser level, an article, you have to endeavour to determine what interests people. There are at least two ideas at this stage. You could:
1] just write on what you are interested in and hope for the best or
2] do some investigation to find out which is the topic that you know most about that will have the best chance of selling to a (fairly) wide public
It appears that most people who compose short pieces adopt the first approach, but successful writers of larger works tend to adopt the latter. This is of course because of the amount of time that it takes to write a book likened with an article.
Nevertheless, many people in both the book and article markets are almost certainly doomed to failure because they have chosen the wrong approach. For instance, spend weeks researching a book that might take you a year to write, but why spend the same length of time researching an piece that will only take you an hour to compose?
You can go too far and not far enough in your research and if common sense does not counsel you, then you will have to wait for experience to tell you instead.
When you have selected your topic and written your ebook (or had it ghost written for you – do not forget that option), you have to think about marketing it – bringing it to the public. This used to be the most difficult part, but now you can sell it through quite a number of online bookstores including Amazon.
These people will promote your book, deliver it to your customers, collect the money and pay you out after they have taken their cut of around 30%. There has never been a safer or / and easier manner for a author to get going than now and if you would like to sell hard copies like paperbacks or hardbacks, Amazon, through their associates, can take care of that as well.
This is a wonderful time for non-established writers. When you have done your research and written your book, it costs nothing to get it out there on immediate download in front of billions of potential customers!